HI, I'M ANNA

I love talking to people and untangling how they act, think and share. I'm lucky enough to have turned a genuine curiosity for learning into a career. Hopefully I can nerd out on your little corner of the universe. 

or, if you prefer jargon

I develop brand, content and design strategies. I find human, cultural and business insights and use them to bring your organization to life or solve a social challenge. I build brands, plan and develop content, design relevant on- and off-line products and services, or just help you understand your audience better.

I've untangled strategic challenges for industries across the private sector, as well as for foundations, social enterprises and nonprofits.

 

What I can do for you

what I've done

I’ve worked with 40 billion dollar companies and start-up social enterprises that will never turn a profit. I’ve tackled challenges as diverse as plans for reinvigorating an iconic animated character and improving the liberal arts experience for low-income college students. 

I don’t work in a single discipline because I think strategy is largely misused. I prefer to start with a challenge—business or social—and build from there. 

  • UX design and messaging strategy for a behavior-nudge platform aimed at heart disease patients. Developed for the Canadian healthcare system, the program tries to keep people on their medication routines in order to improve patient health and lower healthcare costs.

  • Consumer research with millennial moms in China and subsequent innovation strategy. Informed R+D and product pipeline for expansion of the 3 billion dollar infant nutrition market.

  • Creative campaign to reframe how Americans think about climate change. Developed on behalf of a consortium of brands including Nike, eBay and Stonyfield Farms (#brag: President Obama quoted our work).

  • Content strategies and executions to reach niche audiences: cancer researchers, clean energy professionals, tech VCs.

  • Donor research and content/editorial roadmap to increase understanding of twenty-first century philanthropy practices.

  • Program design for a U.S. college that aims to revitalize the liberal arts experience to better serve high-risk, high-potential students.